 |
 |
 |
| you are here : home > marketing plan |
 |
|
| Home Front 2011 will be aggressively marketed to ensure quality footfalls in huge numbers. The following media vehicles will be deployed to market the event and reach out to consumers. Bilingual communication in English and Bengali, will effectively reach out to the masses. |
|
 Bengali and English advertisements in leading dailies |
| Premium placement of advertisement to ensure best visibility |
| Television Commercials |
| Radio Campaigns |
| Premium Hoardings in city and suburbs |
| Direct Invitations |
| Mall Advertisement |
| SMS Campaign |
| Email Campaign |
| Web Site |
| Integrated PR Exercise |
|
 |
 |
|
Spot Booking Scheme
Every visitor who books a property at Home front 2011, will get a gift coupon which will entitle him to buy furniture / home accessories at a reputed store in Kolkata. |
 |
|
|
Visitor Scheme
Every visitor who registers at the Home Front 2011 giving his complete contact details would automatically enter a lucky draw which can win him gift items like Home appliances, mobile phones etc. Every day 3 winners will be selected out of a lucky draw. |
 |
|
|
Free Catalogue
Every visitor gets a copy of this comprehensive 100+ page all color residential property catalog absolutely free!
Exhibitors can avail free inserts in the Residential Property Catalogue.
The number of free inserts would depend on the exhibition stall area booked. Additional catalog inserts is possible and is chargeable.
At Home Front 2011 we are also introducing a classified section where property listings can be listed in the classified format (without images) by paying a very nominal charge. |
 |
|
web development india. 
24,000 sq. ft of air-conditioned exhibit space
